Pre-paid maintenance programs have proven effective at keeping customers coming back to the service lane are 86% more likely to purchase their next vehicle from the same dealership.
Other key factors that dealers may look for in PPM are full customization, potential for rebranding, automated claim forms, assorted marketing components and integration with the store’s existing DMS for a seamless transaction for the service and accounting departments. “You must also have a good marketing component behind it no matter your vendor,” Reed added. Such marketing allows the dealer to send thank-you notes to customers after utilization of the plan and reminders as to what remains on the package. “These types of communications are what drive that visit frequency up, which is what we want,” he added.