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Why You Need Maintenance Plus in Your Dealership


Customer Retention
Builds Customer Loyalty
Powerful incentive for customers to do business with you
Advertising built into every customer visit
Offer Free or discounted pre-paid maintenance with the purchase of a vehicle.
Every Maintenance Contract you sell gives you the opportunity for a 100% customer return.

Service Department Advantages
Increases service department and parts department traffic.
Review Customer Service Records online

Money In Your Pocket
Allows for greater opportunity for up-sell through increased customer contact
Improve overall F & I contract penetration
Continuously provide opportunity to increase income
Accounting Advantages

Ease of Use
Straightforward Web Based Interface
Receive messages directly from member customers through our system
Many Reports including Customer Retention Stats

Other Programs For Your Dealership

Customer Loyalty Tracking
There are two basic types of loyalty programs: open loop and closed loop. A closed loop program is for your customers only, giving rewards and services internally. An open loop program includes rewards at other entities, and could be open for other customers. It's these internal, closed loop programs that most often help to retain customers because they provide in-store discounts, services, and experiences. Our Customer Loyalty Tracking system gives you an easy to use, flexible point tracking system that helps you keep on top of your customers and programs

Consumers tend to be price-driven, especially now. If every store has a similar reward program, it becomes a price war. Use our closed loop program to give them something they can't get anywhere else as a reward. Consumers seem to be putting more value into experiences instead of savings and discounts. Try a "soft reward" program that uses special events, VIP treatment, or bonus services for your best consumers. Having "Members Only" new model roll-out luncheons, Meet the Dealer Principal dinners, or even just free car washes and detailing will make your repeat customers more likely to keep coming back.

These types of bonuses reward past behavior while encouraging your customers to act a certain way in the future. Try shaping the rewards to direct them back to your dealership, through coupons, discounts, or special events. These types of loyalty programs allow you to both reward your customers for spending their money with you, as well as prompt them to continue to do so.

You can combine our Loyalty Tracking System with our Event Campaign Management to provide comprehesive and effective programs.

Service Training
Covering all aspects of selling a dealership's Finance and Insurance products. Sales techniques & presentations for service contracts, maintenance plans, GAP protection, credit life & disability insurance.

Event Campaign Management
Campaigns that works!
We have been creating effective direct mail and email campaigns for over fifteen years. We have recently introduced the capability to hold automated phone message campaigns. We can create specialized mail, email or phone campaigns that will key off of your new and prior customers or utilize specialty lists.
Sales Events
Celebrate holidays, manufacturer promotions and many more...
New Mover Mailings
Welcome new residents in your area. Extend your services and let them know where you are.
Birthday Mailings
It's nice to get any birthday greeting, but a birthday greeting with an extremely great offer just might be the one that allows someone the chance to upgrade to a "very happy birthday to me".
Keeping up with the Jones'
Automatically send a special offer to the neighbors who live around your newest clietns. It's our modern spin on a classic marketing concept.
New Employee Mailing
Start your new associates off on the right foot with a lead generation radius mailer to his/her neighbors.

Roadside Assistance
Roadside Assistance. 24-Hour Toll-Free Emergency Roadside Assistance is available throughout the United States and Canada. (more info)

Drivers Advantage
The Driver's Advantage is a comprehensive program that protects you and your vehicle in emergencies. It's a great low-cost way of enhancing the sale of your vehicle. You can purchase this program for $89 and transfer all of it's $425 retail value to who ever purchases your vehicle. This program includes: